2. Smart business presenters always use metaphors, anecdotes and analogies to make new and unfamiliar concepts more familiar, understandable and personable.
3. Put yourself in the shoes of your audience. Talk about “us” instead of “you.” Try to get inside your audience’s heads and hearts and figure out how they feel about what you’re saying.
4. Always use contractions. Nothing screams awkward or poorly written speech like the failure to use contractions.
5. Many words and phrases look great on paper but sound really awkward when you actually say them. The most important tip to follow with written speeches is to practice reading them out loud into an audio recorder – try recording on your iPhone – several times before you deliver it to the real audience.