2. Know exactly who you your audience is and why you’re talking to them.
3. Write for the ear, not for the eye.
4. Facts resonate with your audience only when you colour them with emotional significance.
5. Stick to three main points in the body of your speech and use examples to support each one.
6. Remember that your audience cares only about WIIFM – what’s in it for me. So tell them precisely.
7. Don’t read your material. Communicate it. With passion.