Have you ever wondered how to get the messages you want into a radio interview? Here’s a few tips: 1. Make sure you get all three of your message points out in your very first answer. 2. Have your entire message- all three points – written out in point form on a piece of paper and have it in front of you. 3. Ensure you check it throughout the interview and mark off every time you hit those messages. You should end up with several marks by the end of the interview. 4. If you are offered the opportunity to perform live on a radio program- take it! And remember your listening audience is shifting constantly. So don’t forget to repeat repeat repeat your messages as well as your branding. 5. Again, make sure your three key messages and those sound bites or grabs you have devised for yourself beforehand …. are all written out in front of you during the interview. Please don’t read them … perform them instead!